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Social commerce: an upward trajectory🎯
As Social media platforms are increasingly becoming shopping destinations, blurring the lines between social networking and e-commerce, it’s important to examining the role of social commerce in driving sales, leveraging user-generated content for pr...
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"Today, consumers are looking for a frictionless, convenient and satisfying experience. For this reason, it is extremely important that we truly know the customer, in their 360 vision, how they interact and relate to a brand at every touchpoint."
It is undeniable that 2020 was a year of turning points and technological advances for various sectors, a year of great pressure not only on health infrastructures, but also on other sectors, and retail was no exception. Some of today's omnichannel c...
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Reflecting on a Remarkable Year: 2023
As the year draws to a close, we're taking a moment to reflect on the incredible journey that defined Omnichannel Insights 360 in 2023. From major industry events to groundbreaking product features, it's been a year of growth, innovation, and unwave...
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Consumer Preferences in Christmas Shopping🎁
The evolution of technology and changes in consumer behaviour have significantly expanded the possibilities for shopping, giving people the ability to shop almost anywhere and anytime. As brands and retailers are gearing up to solidify their strategi...
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What are the benefits of providing an omnichannel retail experience? 📈
Omnichannel retailing allows retailers to quickly adapt to changing market conditions, consumer preferences, and emerging technologies, ensuring long-term sustainability.Adopting an omnichannel view in retail not only provides a more integrated and c...
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Ready to improve Product Development?🚀
Understanding customer needs and pain points allows businesses to develop products and services that align with customer expectations and preferences, leading to higher customer satisfaction, increased sales, and enhanced brand loyalty. This reduces ...
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How the pandemic changed the rules of consumer engagement?
The COVID-19 pandemic has significantly transformed the rules of consumer behaviour and consumer engagement strategies have likely needed continuous adaptation to meet evolving needs and challenges.Here are 6 keyways in which the pandemic has changed...
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Personalization drives performance and better customer outcomes💰
An omnichannel 360 approach allows businesses to provide a consistent and seamless experience across all channels (e.g., website, mobile app, social media, physical stores). This cohesive customer experience enhances satisfaction, builds loyalty, and...
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Why Customer satisfaction is key👀
By prioritizing customer satisfaction, businesses can build strong customer relationships, foster brand loyalty, and achieve sustainable growth in the long run: 👉 Customer Retention: Satisfied customers are more likely to stay loyal to a br...
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