Analysing and interpreting data is fundamental for a successful omnichannel insights strategy. It enables businesses to transform raw data into meaningful insights, personalize customer experiences, identify inefficiencies, optimize inventory managem...

Do consumers care about sustainability?The short answer, yes. According to a joint study from McKinsey and NielsenIQ (2023) that examines sales growth for products that claim to be environmentally and socially responsible, consumers not only care abo...

As Social media platforms are increasingly becoming shopping destinations, blurring the lines between social networking and e-commerce, it’s important to examining the role of social commerce in driving sales, leveraging user-generated content for pr...

It is undeniable that 2020 was a year of turning points and technological advances for various sectors, a year of great pressure not only on health infrastructures, but also on other sectors, and retail was no exception. Some of today's omnichannel c...

As the year draws to a close, we're taking a moment to reflect on the incredible journey that defined Omnichannel Insights 360 in 2023. From major industry events to groundbreaking product features, it's been a year of growth, innovation, and unwave...

The evolution of technology and changes in consumer behaviour have significantly expanded the possibilities for shopping, giving people the ability to shop almost anywhere and anytime. As brands and retailers are gearing up to solidify their strategi...

Omnichannel retailing allows retailers to quickly adapt to changing market conditions, consumer preferences, and emerging technologies, ensuring long-term sustainability.Adopting an omnichannel view in retail not only provides a more integrated and c...

Understanding customer needs and pain points allows businesses to develop products and services that align with customer expectations and preferences, leading to higher customer satisfaction, increased sales, and enhanced brand loyalty. This reduces ...

The COVID-19 pandemic has significantly transformed the rules of consumer behaviour and consumer engagement strategies have likely needed continuous adaptation to meet evolving needs and challenges.Here are 6 keyways in which the pandemic has changed...

An omnichannel 360 approach allows businesses to provide a consistent and seamless experience across all channels (e.g., website, mobile app, social media, physical stores). This cohesive customer experience enhances satisfaction, builds loyalty, and...

By prioritizing customer satisfaction, businesses can build strong customer relationships, foster brand loyalty, and achieve sustainable growth in the long run: 👉 Customer Retention: Satisfied customers are more likely to stay loyal to a br...